September 7, 2022, 2:00 PM - 3:15 PM (US Central)

Donald Davidoff, D2 Demand Solutions

The Job of Leasing is Changing! How Self-Guided Tours, Smart Home Solutions, and AI Technology Will Change Your Job, Whether Your Community Adopts Them Or Not

Multifamily housing is in a period of technology disruption the likes of which it hasn't seen since the early ‘00s. Today, self-guided tours, smart home updates to your apartments, and AI technology will disrupt leasing as much or more than any other property function. And even if your communities are not implementing these new technologies, your competitors surely will be, so you will need to understand how to lease against these growing trends.

This session will cover key things that are changing to impact your leasing process, including:

- Millennial and Gen Z prospects do even more of their research online - how do you add value to a growing segment that's trying to avoid speaking to salespeople?
- Self-touring is becoming a reality - how can leasing agents continue to sell without this key face time opportunity?
- Artificial Intelligence (AI) and chatbots are coming to multifamily leasing operations! What skills do you need to develop to be effective in a world where robots are booking your appointments?
​​​​​​​- If your competitors have implemented these technologies, how should you adjust your own sales pitch to put your community in the most positive light possible?