Generational Marketing and the Millennial Mindset
September 5, 2018, 10:45 AM - 12:00 PM
"That MI Guy" Genworth
Millennials make up about 1/3 of the purchase market which means the other 2/3 are spread among the other generations.
Each group has their own languages, mind set and needs. Should I call or should I text? What is a boomerang kid and why should I care? Do millennials even want to own a home?
In this session, That MI Guy will explore these questions and more, including sales and marketing techniques for each generation, tools to discover who lives where and ways to hire and work with the millennial generation.