Building Your Brand: Mastering Marketing and Customer Service - Half-Day Session!
September 6, 2018, 2:00 PM - 3:15 PM
Effective Marketing is the “master key” to building your brand in property management and is so much more than balloons and banners! Your marketing strategies often drive the first impression potential residents have with your brand.
Ensure that first impression is a good one with actionable strategies for setting your property apart and driving traffic with your product, marketplace, community and customer in mind.
Property managers know the work doesn't end once the lease is signed. Because people’s feelings about their apartments are so personal, management is often confronted with resident conflict.
While there is no magic wand to make that stop, attendees will learn proven techniques to disarm the angry resident, get comfortable with resolving conflict, solve the difficult person puzzle and avoid common customer care mistakes. How conflict is managed is key to retaining residents and strengthening your brand.
The unique blend of marketing and customer service strategies make this action-packed course a must!